With millions and millions of choices and varying opinions on every choice, life’s decisions can be daunting. Worse still is the cost of making a wrong decision. Imagine buying a product just by reading one great review only to realize it’s not to your liking.
We start our decision making process up researching online through various sources only to find a plethora of information which is; yes, just information and opinions, reviews and recommendations. It’s great, but its information overload and it’s not making our lives easier. After all the research we ask our friends for a recommendation, and value that highly in our decision making process.
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