The Lean Startup by Eric Ries
In 2007, BusinessWeek named Ries one of the Best Young Entrepreneurs of Tech and in 2009 he was honoured with a TechFellow award in the category of Engineering Leadership. He serves on the advisory board of a number of technology startups, and has worked as a consultant to a number of startups, companies, and venture capital firms.
He is the author of several books including The Lean Startup. The Lean Startup by Eric Ries explains How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses.
Learning from his own mistakes chronicled in his blog , his team formulated a methodology that is changing the world of startups. Eric makes statements like “failure is preventable”, “don’t launch” and urges entrepreneurs to stop using “vanity metrics”.
Listen to his interview below: