{"id":896,"date":"2011-09-26T09:55:26","date_gmt":"2011-09-26T09:55:26","guid":{"rendered":"\/?p=586"},"modified":"2023-04-17T10:49:18","modified_gmt":"2023-04-17T10:49:18","slug":"south-koreas-virtual-grocery-stores","status":"publish","type":"post","link":"https:\/\/www.xminds.com\/resources\/south-koreas-virtual-grocery-stores\/","title":{"rendered":"South Korea\u2019s Virtual Grocery Stores"},"content":{"rendered":"<p><a href=\"\/resources\/wp-content\/uploads\/2011\/09\/virtual-shopping.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-614\" title=\"virtual-shopping\" src=\"\/resources\/wp-content\/uploads\/2011\/09\/virtual-shopping.jpg\" alt=\"\" width=\"565\" height=\"312\" \/><\/a><br \/>\nUK-based Retailer <a href=\"http:\/\/www.tesco.com\">Tesco<\/a>, has embarked on a new way of Selling their goods. Albeit not in UK, but South Korea.<br \/>\nEarlier, Tesco did all to show Koreans that it is a local operation, including changing it\u2019s name to <a href=\"http:\/\/www.homeplus.co.kr\">Homeplus<\/a>. Homeplus was already the Second largest retailer in the country. However, Homeplus targeted to be no. 1 in the South-Korea market without adding any more physical stores.<br \/>\nTo achieve the above objectives, Homeplus launched Virtual Grocery stores in Underground Metro stations in Seoul, Korea. The Homeplus Virtual stores in the underground Metro stations consist of product-less grocery shelves and food cases, which are designed to look just like the inside of a Real Homeplus store.<br \/>\n<iframe loading=\"lazy\" title=\"Tesco Homeplus Virtual Subway Store in South Korea\" width=\"580\" height=\"435\" src=\"https:\/\/www.youtube.com\/embed\/fGaVFRzTTP4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><br \/>\nCommuters walk up to the virtual store in Metro stations and then scan the product <a href=\"http:\/\/en.wikipedia.org\/wiki\/QR_code\">QR code<\/a> of the items they want to buy using their <a href=\"https:\/\/www.replicacopys.com\">replicacopys<\/a> Smart phone. Once the product QR code is scanned, the item goes into the Commuter\u2019s (Now, Shopper?) Grocery cart. Once a shopper finishes his purchases, they request a time for the groceries to be delivered, same day.<br \/>\nThe above strategy is a Win-win situation for all stake-holders: Makes productive use of commuters&#8217; waiting time at the Sub-way &amp; creates a new channel of marketing for Homeplus.<br \/>\nNo wonder, considering that South Korea is the most Wired (And, now Wire-free?) place on Earth.<br \/>\n(<em>After the above campaign, Homeplus became the No.1 retailer online &amp; a close second Offline in South Korea<\/em> .)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UK-based Retailer Tesco, has embarked on a new way of Selling their goods. Albeit not in UK, but South Korea. Earlier, Tesco did all to show Koreans that it is a local operation, including changing it\u2019s name to Homeplus. Homeplus was already the Second largest retailer in the country. However, Homeplus targeted to be no. [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":3115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"ppma_author":[],"class_list":["post-896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-platforms"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>South Korea\u2019s Virtual Grocery Stores - Xminds Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xminds.com\/resources\/south-koreas-virtual-grocery-stores\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"South Korea\u2019s Virtual Grocery Stores - Xminds Blog\" \/>\n<meta property=\"og:description\" content=\"UK-based Retailer Tesco, has embarked on a new way of Selling their goods. 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