{"id":895,"date":"2011-09-26T09:23:56","date_gmt":"2011-09-26T09:23:56","guid":{"rendered":"\/?p=564"},"modified":"2023-04-17T10:47:35","modified_gmt":"2023-04-17T10:47:35","slug":"panda-update-googles-algorithm","status":"publish","type":"post","link":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/","title":{"rendered":"Panda Update &#038; Google\u2019s Algorithm"},"content":{"rendered":"<p><a href=\"\/resources\/wp-content\/uploads\/2011\/09\/google-panda.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-566\" src=\"\/resources\/wp-content\/uploads\/2011\/09\/google-panda.jpg\" alt=\"\" width=\"565\" height=\"312\" \/><\/a><br \/>\nMore Social &amp; less Search seems to be the new mantra of the Search Marketing Industry. \u00a0In this post, I will be talking about the\u00a0changes to Google\u2019s Algorithm &amp; Panda Update.<br \/>\nSince, \u00a0February 24, 2011 many major &amp; minor changes are happening to the Google\u2019s Algorithm.These changes are collectively dubbed as the Panda Updates. ( <em>The Word Panda comes from the name of a Google Engineer \u00a0called Navneet Panda<\/em>)<br \/>\nAccording to Google, the Panda Update (also known as Farmer Update)\u00a0 was just one of roughly 500 search improvements, \u00a0Google expects to roll out in 2011. Panda Update was a major change\u00a0 in Google\u2019s Algorithm. This Update\u00a0 was aimed at identifying low-quality pages and sites.<br \/>\nAfter the first Panda Update, Google had a major battle with Websites that are often called Content Farms &amp; degraded them in Google Search Engine Result Pages(SERPs).\u00a0\u00a0 According to Google, Content farms may have text that is relevant for a Search query, but it may not provide the best user experience.<br \/>\nGoogle <a href=\"http:\/\/googleblog.blogspot.com\/2011\/02\/finding-more-high-quality-sites-in.html\" target=\"_blank\" rel=\"noopener\">said<\/a>:<br \/>\n<em>Our goal is simple: to give people the most relevant\u00a0answers to their queries as quickly as possible. This requires constant tuning of our algorithms, as new content\u2014both good and bad\u2014comes online all the time.<\/em><br \/>\n<em>Many of the changes we make are so subtle that very few people notice them. But in the last day or so we launched a pretty big algorithmic improvement to our ranking\u2014a change that noticeably impacts 11.8% of our queries\u2014and we wanted to let people know what\u2019s going on. This update is designed to reduce rankings for low-quality sites\u2014sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites\u2014sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.<\/em><br \/>\n<em>We can\u2019t make a major improvement without affecting rankings for many sites. It has to be that some sites will go up and some will go down. Google depends on the high-quality content created by wonderful websites around the world, and we do have a responsibility to encourage a healthy web ecosystem. Therefore, it is important for high-quality sites to be rewarded, and that\u2019s exactly what this change does.<\/em><br \/>\nLet me tell you, on a Personal front how Panda Update has impacted me.\u00a0 I used to hire 2 Content writers &amp; they were both working Long-distance for me.\u00a0 As, a immediate\u00a0consequence of the Panda Update, both of \u00a0them lost their jobs with me. \u00a0Not only they, but thousands of Online Content Writers around the world have seen a reduction of their job opportunities.<br \/>\nNow, let me tell you what these Content Writers used to do for me. \u00a0As part of the Off-page Optimization process of <a href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\">Search Engine Optimization(SEO)<\/a> we used to write Keyword-rich content articles &amp; submit the articles to numerous Article Submission sites like, <a href=\"http:\/\/www.ezinearticles.com\">Ezine Articles<\/a>, <a href=\"http:\/\/www.articlesbase.com\">Articlesbase<\/a>, <a href=\"http:\/\/www.articlesnatch.com\">ArticleSnatch<\/a> etc., \u00a0The reason Article Submission was a great way to get back links for a web site.<br \/>\nImmediately after the first Panda Update on February 24, 2011, I experienced that\u00a0 some of the sites of my client actually\u00a0 went down in Google SERPs.\u00a0 The reason duplicate content. As, I\u00a0 told earlier we used to write an article &amp; submit the same article to numerous\u00a0 Article Submission sites. So, this content was considered duplicate as per Panda Update. Additionally, Google also devalued these Article Submission sites in SERPs.<br \/>\nThe Google Algorithm seems to have been again altered to favour a Website having a good presence in the Social Media.\u00a0 So, today newer techniques like Social Bookmarking is important for SEO. As, told earlier SEO techniques like Article Submission have taken a back seat.<br \/>\nPresently, <a href=\"http:\/\/en.wikipedia.org\/wiki\/Social_media_optimization\" target=\"_blank\" rel=\"noopener\">Social Media Optimization(SMO) <\/a> and <a href=\"http:\/\/en.wikipedia.org\/wiki\/Search_engine_optimization\" target=\"_blank\" rel=\"noopener\">Search Engine Optimization(SEO) <\/a>are becoming more and more interlinked.\u00a0 It follows that if somebody has to be proficient in SEO one must also have a strong grasp of the Social Media as well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More Social &amp; less Search seems to be the new mantra of the Search Marketing Industry. \u00a0In this post, I will be talking about the\u00a0changes to Google\u2019s Algorithm &amp; Panda Update. Since, \u00a0February 24, 2011 many major &amp; minor changes are happening to the Google\u2019s Algorithm.These changes are collectively dubbed as the Panda Updates. ( [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":3116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"ppma_author":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Panda Update &#038; Google\u2019s Algorithm - Xminds Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Panda Update &#038; Google\u2019s Algorithm - Xminds Blog\" \/>\n<meta property=\"og:description\" content=\"More Social &amp; less Search seems to be the new mantra of the Search Marketing Industry. \u00a0In this post, I will be talking about the\u00a0changes to Google\u2019s Algorithm &amp; Panda Update. Since, \u00a0February 24, 2011 many major &amp; minor changes are happening to the Google\u2019s Algorithm.These changes are collectively dubbed as the Panda Updates. ( [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/\" \/>\n<meta property=\"og:site_name\" content=\"Xminds Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Xminds.Solutions\/\" \/>\n<meta property=\"article:published_time\" content=\"2011-09-26T09:23:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-17T10:47:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"565\" \/>\n\t<meta property=\"og:image:height\" content=\"312\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Xminds\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Xminds\" \/>\n<meta name=\"twitter:site\" content=\"@Xminds\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Xminds\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/\",\"url\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/\",\"name\":\"Panda Update &#038; Google\u2019s Algorithm - Xminds Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.xminds.com\/resources\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg\",\"datePublished\":\"2011-09-26T09:23:56+00:00\",\"dateModified\":\"2023-04-17T10:47:35+00:00\",\"author\":{\"@id\":\"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/bd426220f35bcac683021e481bf0f8d3\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage\",\"url\":\"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg\",\"contentUrl\":\"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg\",\"width\":565,\"height\":312},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.xminds.com\/resources\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Panda Update &#038; Google\u2019s Algorithm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.xminds.com\/resources\/#website\",\"url\":\"https:\/\/www.xminds.com\/resources\/\",\"name\":\"Xminds Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.xminds.com\/resources\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/bd426220f35bcac683021e481bf0f8d3\",\"name\":\"Xminds\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/image\/e262627ee2c4cf97e2504d1c504344dd\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/524c5560951de7026e676ab4cf89a51bf0fcf83c079346ce882b0ea5a84d4784?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/524c5560951de7026e676ab4cf89a51bf0fcf83c079346ce882b0ea5a84d4784?s=96&d=mm&r=g\",\"caption\":\"Xminds\"},\"url\":\"https:\/\/www.xminds.com\/resources\/author\/xminds\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Panda Update &#038; Google\u2019s Algorithm - Xminds Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/","og_locale":"en_US","og_type":"article","og_title":"Panda Update &#038; Google\u2019s Algorithm - Xminds Blog","og_description":"More Social &amp; less Search seems to be the new mantra of the Search Marketing Industry. \u00a0In this post, I will be talking about the\u00a0changes to Google\u2019s Algorithm &amp; Panda Update. Since, \u00a0February 24, 2011 many major &amp; minor changes are happening to the Google\u2019s Algorithm.These changes are collectively dubbed as the Panda Updates. ( [&hellip;]","og_url":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/","og_site_name":"Xminds Blog","article_publisher":"https:\/\/www.facebook.com\/Xminds.Solutions\/","article_published_time":"2011-09-26T09:23:56+00:00","article_modified_time":"2023-04-17T10:47:35+00:00","og_image":[{"width":565,"height":312,"url":"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg","type":"image\/jpeg"}],"author":"Xminds","twitter_card":"summary_large_image","twitter_creator":"@Xminds","twitter_site":"@Xminds","twitter_misc":{"Written by":"Xminds","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/","url":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/","name":"Panda Update &#038; Google\u2019s Algorithm - Xminds Blog","isPartOf":{"@id":"https:\/\/www.xminds.com\/resources\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage"},"image":{"@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage"},"thumbnailUrl":"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg","datePublished":"2011-09-26T09:23:56+00:00","dateModified":"2023-04-17T10:47:35+00:00","author":{"@id":"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/bd426220f35bcac683021e481bf0f8d3"},"breadcrumb":{"@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#primaryimage","url":"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg","contentUrl":"https:\/\/www.xminds.com\/resources\/wp-content\/uploads\/42.jpg","width":565,"height":312},{"@type":"BreadcrumbList","@id":"https:\/\/www.xminds.com\/resources\/panda-update-googles-algorithm\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.xminds.com\/resources\/"},{"@type":"ListItem","position":2,"name":"Panda Update &#038; Google\u2019s Algorithm"}]},{"@type":"WebSite","@id":"https:\/\/www.xminds.com\/resources\/#website","url":"https:\/\/www.xminds.com\/resources\/","name":"Xminds Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.xminds.com\/resources\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/bd426220f35bcac683021e481bf0f8d3","name":"Xminds","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.xminds.com\/resources\/#\/schema\/person\/image\/e262627ee2c4cf97e2504d1c504344dd","url":"https:\/\/secure.gravatar.com\/avatar\/524c5560951de7026e676ab4cf89a51bf0fcf83c079346ce882b0ea5a84d4784?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/524c5560951de7026e676ab4cf89a51bf0fcf83c079346ce882b0ea5a84d4784?s=96&d=mm&r=g","caption":"Xminds"},"url":"https:\/\/www.xminds.com\/resources\/author\/xminds\/"}]}},"authors":[{"term_id":673,"user_id":14,"is_guest":0,"slug":"xminds","display_name":"Xminds","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/524c5560951de7026e676ab4cf89a51bf0fcf83c079346ce882b0ea5a84d4784?s=96&d=mm&r=g","1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/posts\/895","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/comments?post=895"}],"version-history":[{"count":3,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/posts\/895\/revisions"}],"predecessor-version":[{"id":3606,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/posts\/895\/revisions\/3606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/media\/3116"}],"wp:attachment":[{"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/media?parent=895"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/categories?post=895"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/tags?post=895"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.xminds.com\/resources\/wp-json\/wp\/v2\/ppma_author?post=895"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}