If there were a secret recipe to make an addictive and revenue generating mobile application, would you use it? The answer would be a resounding “YES”.
Unfortunately there is no secret recipe to develop an addictive mobile application. But if you look closely at all those mobile applications that have been hugely successful, they would have some common traits which can be analysed and then put to good effect while developing a smartphone / mobile application.
There are millions of mobile applications out there in the market so how does your mobile application stand out amongst the others? Did you know that many apps that are downloaded are tried once and then discarded? A 2014 Mashable report said: “With 60,000 apps added to the App Store every month, it's becoming increasingly more difficult for apps to stand out.”
It is absolutely necessary to develop an amazing and addictive mobile application. When you look around you see people are using their mobile phone at the grocery store, at the theatres, at the airport and even while walking down the street. So it is evident that people will use a mobile app that helps them streamline and improve their day-to-day interactions and decisions. A few points to ponder:
- Visual Appeal
- Notification
- Gamification
- Sharable
The important factor to keep in mind is to keep the mobile application simple. If you flood the app with tons of features and if it is hard work for the user to go through all those features, the chances of the user returning to the app are slim.
Keep it simple.
I am sure that you would know that gaming apps are the ones that are hugely popular amongst all types of users. Incorporating gamification features into your app could give the thrust that it needs. This will help to keep the user engaged and would definitely encourage them to promote your app. As far as instructions are concerned I sincerely doubt whether users go through the instructions, so it's important to make the app as intuitive as possible. This is to handhold the user in an engaging way.
Apps are downloaded on a daily basis and to stay in touch with the user it is very important to notify your user on a regular basis. Provide an easy option to share the mobile application. All said there are plenty of apps out there, some of them being fun, entertainment and gaming apps. How you stand out from the rest will decide the fate of the app.
To conclude, create an app that solves a common & daily problem.
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